There was an interesting article in Forbes magazine with Lars Rasmussen (Lars is one of the main engineers behind Google Wave) where they discussed how Google Wave could make money for Google.
Rasmussen was very careful to stress that Google is very focused on the development effort and getting Google Wave ready for prime-time. However, he did talk about some ways that Google could monetize the product. This was the three examples he gave:
Incorporate Google Wave with Google Apps for Business;
Contextual Advertisements with Adsense (similar to Gmail); and
Set up a Google Wave Apps Store for all the robots, embeds and gadgets being developed.
So, I am not sure about the last one being something they want look at. Given the huge headache the iPhone App Store causes Apple, and of course there “Do not Evil” line in the Google mission statement. I would think an App store would be considered by many developers as definitely “doing evil”.
The first two are of course very legitimate business opportunities that I think will naturally be available. Integration with Google Apps would be a no-brainer as the business model for that is off the charts.
Contextual advertisements they have mastered and I think any free use of a Google Wave server would definitely incorporate that.
One area that is not on this list, but I am sure their business folks are looking at is something similar to the whole Microsoft Enterprise Support. Provide Google Certified Consultants that can set-up your business Wave Server, integrated with Google Docs or whatever document software you are using, tie your wave servers together, set up all the accounts, etc, etc. Also, there is a whole training business that comes with that. Folks would line up go become Google Wave Certified Engineers.
I believe that this last area which I mention is where the biggest boom for Google will lie. Also, it will ensure wide-spread acceptance of the technology. Would love to here your thoughts or ideas on the subject. Leave a comment below.
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